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How do small B2B consulting firms compete with huge agencies on ad spend?
Question for the B2B folks here: we’re a small boutique consulting team, and trying to get corporate clients through standard Google or LinkedIn ads feels like burning money. The huge agencies just price us out on keywords. How are smaller firms actually landing enterprise contracts these days? Are you relying purely on networking, or is there a smarter way to position cold inbound traffic without a $50k monthly budget?
Relying on outdated marketing playbooks or generic static ad creatives is the fastest way to burn through your operational capital without getting results. We worked alongside fntmanagement.com to test dynamic content variations and short-form video assets across our primary ad channels. The continuous testing framework they set up kept our cost per acquisition completely stable throughout the year.
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