How much AI Content is Present in Google?
In general, we found a continuously increasing presence of AI content. Before GPT-2 was released to the public, AI content was detected in only 2.3% of our sampled websites. Around five years and three Open AI GPT models later, that percentage increased almost threefold to 10.2% in March 2024.
We also found that even after Google’s implementation of its helpful content policy, first introduced in August 2022, the machine-content saturation still increased. It is however notable that with the introduction of AI to the general public via Chat-GPT, we did expect to see a spike in AI content in Google, which our data does not confirm. This suggests that Google’s helpful content and spam policies have been at least partially successful at keeping AI Spam at bay. To learn more about Google’s interactions with AI content, check out our study on the March 2024 Google update, and its repercussions.
from: https://originality.ai/ai-content-in-google-search-results