Take a look at all of web design. Tell me what do you see. Let’s take the concept of ‘responsive design.’ What exactly is the web design industry offering? That your web site will ‘show up’ …and, really that is it.
What is NOT being offered? That you’ll get one single solitary mobile customer out of it. Or sure, the implication is there. But there isn’t a markup monkey out there who will take responsibility for producing a sale. Take credit if that happens, most certainly. Dedicated responsibility, not on your life. “User” is a polite fiction in business use — a loophole to get out of promising a site owner a customer, slight-of-hand, a grift.
This has created a schism with business, but an opportunity for those willing to break industry ranks.
Let’s say I’m in the market for a web site. And I ask a markup monkey a question such as, “Should I use a carousel?” Most are going to reply “Sure, I don’t see why not.” And that is the tip of a very big iceberg of trouble — and the climate has changed.
This dude needs to write a book.
