[Isabella]

I have seen it mentioned recently for the first time, it doesn’t seem very popular with the SEO community unless I have missed the trend lol

[Jean]

[Jerry]

I think it’s more for big agencies and corporate teams. There’s several “visual data” tools that recently got popular in those circles, kinda just bullshit imo like most other pseudo-quantitative stuff in the SEO and marketing world. There’s only so much you can automate and “visualize” without intelligent humans offering their own analysis, it’s not all numbers…

[Jose]

. There’s several “visual data” tools that recently got popular in those circles, kinda just bullshit imo like most other pseudo-quantitative stuff in the SEO and marketing world.

but something is better than nothing, that’s what investors and executives want.

[Janet]

Microsoft Power BI is also very popular right now.

I see tons of job descriptions that mention it as desired skills.

[Lawrence]

naturally Google changed the name of it so now nobody looks what Looker is lol

[Denise]

KPI dashboard is another concept for this and yes it’s mostly for bigger companies with multiple teams trying to organize data for sales and market research.

[Author]

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