[Paul]

I kinda miss the days of the free Google browser extension for checking Page Rank. Sometimes I’m not sure if these new SEO tools reflect what Google thinks about a domain’s value and trust?

What tool do you think is the most accurate?

[Rachel]

Flippa is partners with SEMRush now for their listings.

https://www.semrush.com/analytics/overview/compare-periods

[Eric]

didn’t SEMRush called it Trust Rank before? and now they changed to Domain Authority? or maybe I’m wrong but I remember TR…

[Barbara]

I think TrustRank is more a generic word now. But originally it was Yahoo’s response to Google Pagerank:

https://ahrefs.com/seo/glossary/trustrank

It was first introduced by Zoltan Gyongyi and Hector Garcia-Molina of Stanford University and Jan Pedersen of Yahoo! in their paper “Combating Web Spam with TrustRank” in 2004. Their main idea was that PageRank, as a quantitive metric, was subject to manipulations and was not enough to measure the trustworthiness of a website.

[Author]

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