[Jesse]

I have seen a lot of doctor websites made by this company called “Tebra” have local biz schema embedded, a lot of them are ranking pretty well. I’m wondering how much the schema helps with ranking on general Google search these days?

https://www.google.com/search?q=%22Medical+website+powered+by+Tebra%22

[Christine]

Google hints that they use the schema for knowledge panels, but that seems questionable since most every local business has a knowledge panel already from GMB (Google Maps)…

https://developers.google.com/search/docs/appearance/structured-data/local-business

When users search for businesses on Google Search or Maps, Search results may display a prominent Google knowledge panel with details about a business that matched the query. When users search for a type of business (for example, “best NYC restaurants”), they may see a carousel of businesses related to the query. With Local Business structured data, you can tell Google about business hours, different departments within a business, reviews (if your site captures reviews about other businesses), and more. If you want to help users to make a reservation or place an order directly in Search results, you can use the Maps Booking API to enable bookings, payments, and other actions.

[Cheryl]

I have never tried it personally….

[Dorothy]

it’s kind of insane how many options there are for local biz schema

https://schema.org/LocalBusiness

[Edward]

That’s what I’m thinking, which ones will actually help ranking, if any? Or just having even like a few options can help you rank better? Does Google see you have schema and just give you extra brownie points

[Mary]

I think the’re are some free WP plugins you can try

Schema & Structured Data for WP & AMP

no idea how easy or difficult tbh

[Walter]

Brainstorm force has a premium one

Local Business – Rich Snippets

[Author]

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