[Gloria]

another solid local business SEO case study with Photo Booth Dallas, a photo booth rental company in Texas!

https://www.google.com/search?q=photo+booth+dallas

After several months of poor performance and drop in rankings, they moved to HoverCraft theme with no SEO plugins and hosted on a SlickStack cloud server, now ranking #1 on Google.com and #2 on Google Maps for “photo booth dallas”

Welcome to Photo Booth Dallas.

[Jesse]

The exact match domain name certainly helps, but it’s no guarantee these days now that Google has shifted toward entity scanning for local searches.

Your page titles are STILL the most important thing for ranking, bar none…

[Brian]

– exact match domain
– exact match homepage title
– alternative word order for site tagline / secondary title
– very fast cloud server in Dallas area
– very lightweight theme (HoverCraft) that is SEO optimized with H1 H2, simple DOM elements, some unique textual content, entity validation items, self-referencing menu link, etc

besides that,

solid Google Maps profile, although it could probably be even better.

[Ruth]

cool. how long have they been using HoverCraft theme?

[Walter]

cool. how long have they been using HoverCraft theme?

Just a few months. Deleted All In One SEO, which was f*****g up some of their titles etc. Installed HoverCraft theme, cleaned up the page content. Mild optimization of page titles and menus and such, a few important updates to the GMB profile.

A few months later, big ranking improvement, especially on Maps!

[Aaron]

Yoast SEO And All-in-One SEO both permanently blacklisted

[Gary]

what are some unique layouts in the HoverCraft theme?

[Shirley]

anyone reading can download HoverCraft theme free –> https://hovercraft.vip/download/

[Nancy]

Stop. Using. Bloated. SEO. Plugins. They do not help!!

[Author]

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