[Brian]

For the last several months (1+ year maybe) SlickStack.io had the page /install linked in the menu using the phrase “Install Guide”

However, our site links and the page title in SERPs was always “Installation” which is the same as the h1 tag on that page… in order words, Google disregarded the menu anchor text.

Then suddenly a few days after we changed to our new HoverCraft theme, which has better DOM structure and CSS classes, the site link is now “Install Guide”…

[Jessica]

So this is pretty much as good proof as ever that Google bots do consider the CSS classes and IDs in your DOM elements for some things…

In this case it seems having an above-the-fold CSS class with the word “menu” in it had a big effect, even though our mobile menu is not functional yet

[Roger]

This page

Installation

[Deborah]

interesting…

[Gloria]

I have wondered about this for a long time, usually I try to choose logical CSS ID but wasn’t sure it was understood by Google!

[Arthur]

are you sure it’s not because of something else? @SlickStack

[Kelly]

Lorem ipsum HTML samples for web design needs

[Raymond]

WordPress locale settings are hurting SEO (we have proof)

[Megan]

If all you had changed was an element ID, I would maybe call that convincing. But you changed your entire theme which you said has a very different DOM structure. You haven’t exactly tested an isolated variable.

[Author]

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