[Ralph]

what does it mean?

This is a recurring reminder that any time you share an affiliate link, it’s important to disclose that to your audience. They will trust you more if you are transparent about where you are directing them and why. To meet the Associate Program’s requirements, you must (1) include a legally compliant disclosure with your links and (2) identify yourself on your Site as an Amazon Associate with the language required by the Operating Agreement.

To comply with Federal Trade Commission (FTC) regulations, your link level disclosure must be:

1. Clear. A clear disclosure could be as simple as “(paid link)”, “#ad” or “#CommissionsEarned”.
2. Conspicuous. The disclosure should be unavoidable and easily understandable by your audience. It should be placed near any affiliate link or product review in a location that customers will notice easily. They shouldn’t have to hunt for it in a comment section or in a biography section of your profile page.

In addition, the Operating Agreement requires that the following statement clearly and conspicuously appears on your Site: “As an Amazon Associate, I earn from qualifying purchases.” For social media user-generated content, this statement must be associated with your account.

To read more about the FTC Endorsement Guides, visit the following resources:

https://www.ftc.gov/business-guidance/resources/ftcs-endorsement-guides-what-people-are-asking#affiliateornetwork
https://www.ftc.gov/business-guidance/resources/disclosures-101-social-media-influencers
Visit this page on AC to bookmark this information about disclosures.

Sincerely,
The Amazon Associates Program

[Elizabeth]

Does anyone actually follow this, because I’ve never seen that much disclosure…

[Nancy]

I have seen it sometimes

[Author]

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