[Joan]

maybe I’m getting old but wasn’t this just called “internal linking” 10 years ago?

How to Build a Topic Cluster in 5 Minutes ( with examples )👇

— Alek Asaduryan (@Ldnbox) January 26, 2023

Do these guys have such massive websites they have to link related content otherwise it won’t rank? idk

[Larry]

also isn’t that what Tags and Categories are for in WordPress

[Helen]

lol

[Catherine]

also isn’t that what Tags and Categories are for in WordPress

then you can’t invent new buzzwords for your Twitter followers bruv

[Barbara]

First mention of the phrase on Twitter I could find in 2018:

use @ahrefs on sites like Quora, Reddit (forums, etc) to pick the Pages with a big KW footfrint / traffic.

1. Use these to build new topic clusters on your site
2. Promote content on these threads, as they have a steady stream of organic views from Google pic.twitter.com/sGZrK4QILy

— Ryan Stewart (@ryanwashere) September 28, 2018

Next mention was in 2020:

The Importance of Topic Clusters by @itsmaret 👌

* What are topic clusters?
* The pillar page
* Cluster pages
* Target pages
* Why should you consider implementing topic clusters?

Read: https://t.co/pw2tb2qNaJ pic.twitter.com/UPwaLJlbmt

— Aleyda Solis 🕊️ (@aleyda) September 3, 2020

[Roger]

After that seems like @semrush was largely responsible for turning the phrase into a buzzword from late 2020 onward, trying to sell their software features lol

https://www.google.com/search?q=site%3Atwitter.com%2F*%2Fstatus+%22topic+clusters%22&tbs=cdr%3A1%2Ccd_min%3A11%2F1%2F2020%2Ccd_max%3A&tbm=

[Madison]

behind every buzzword is a tech company trying to grift 🙄

[Jose]

cluster—-

[Nicole]

These guys are saying to cluster your topics/posts with child pages or interlinking, but if you have a proper niche focus site-wide it is much better. And then you can ignore all these hype because your entire website is niche and focused about the same topic.

Am I right?

[Andrew]

https://seomodels.com/app-seo-strategy/

[Roy]

seems SEO Models deleted this blog post about Headspace…

[Ethan]

its here:

https://web.archive.org/web/20230609104200/https://seomodels.com/app-seo-strategy/

https://archive.is/qbXGK

[Author]

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