First mention of the phrase on Twitter I could find in 2018:
use @ahrefs on sites like Quora, Reddit (forums, etc) to pick the Pages with a big KW footfrint / traffic.
1. Use these to build new topic clusters on your site 2. Promote content on these threads, as they have a steady stream of organic views from Google pic.twitter.com/sGZrK4QILy
After that seems like @semrush was largely responsible for turning the phrase into a buzzword from late 2020 onward, trying to sell their software features lol
These guys are saying to cluster your topics/posts with child pages or interlinking, but if you have a proper niche focus site-wide it is much better. And then you can ignore all these hype because your entire website is niche and focused about the same topic.
These guys are saying to cluster your topics/posts with child pages or interlinking, but if you have a proper niche focus site-wide it is much better. And then you can ignore all these hype because your entire website is niche and focused about the same topic.
pretty much
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