[Sandra]

What is the best length of articles if you want to rank on page 1 of Google for your target phrases?

Because some SEO gurus like Neil Patel are now saying 3,000 words which seems crazy, are you guys writing 3,000 word articles too

[Aaron]

According to SEO, the length of a blog should be 1200-1500 words, but in the age of social media, Do you think people retain to the same page for so long?
byu/ivikasifications inmarketing

[Heather]

25,000 words, minimum.

[Janet]

It’s not about word count, or trying to match every single long-tail SERP. Google is smarter than that already. It’s about measuring engagement now, using Chrome and the back button and seeing if users love your web page or not. Keep them on the site for a few minutes, they scroll down or click something, you’re golden.

If they immediately bounce, your ranking drops. At least that’s the idea now.

[Danielle]

from that Reddit thread

I feel like it’s all about the format. 1500 words as paragraphs of 5-6 sentences- probably not going to hold attention. 1500 words with statistics, links, short paragraphs, pictures/infographics/charts and graphs, captions, etc. can hold someone’s attention and keep them engaged and on the page for a while. Not always ideal for the content but just putting it out there that long doesn’t mean boring if it’s structured for it

[Harold]

meanwhile, random Reddit threads are ranking #1 now with only a short trolling answer of few words and the blog post with 3,000 words is ranking below them!

[Kevin]

Here’s a good look at article length:

Blog SEO: How Long Should Be The Blog Post Article

[Ashley]

that Blogely piece is interesting, esp the attention graphs. It looks like 1,600 words is the sweet spot for human attention span vs. quality content, however, longer posts rank well because Google bots find more content in them.

so in other words, SEO guys are writing these massive articles, but not because humans read them, it’s for:

1. targeting more long-tail SERP phrase combinations

2. hoping that ADHD humans scroll around and find at least one thing in your article that catches their attention long enough to avoid clicking the back button

[Eugene]

IMO:

If you care about Google traffic even a little bit, your blog posts should be 1,000 words minimum these days.

If you have a “money” article you really want to rank top, 1,000 words is probably not enough and it could be 2,500+ words or longer, with lots of structure variation, embedded media, and stuff like that to keep the post interesting.

But if you have a website with hundreds of posts and don’t really have time to make every article a “money” post, then at least make them 1,000+ words or longer, and try to throw at least a few images, links, polls, or something in there when possible.

More: https://www.bramework.com/ideal-blog-post-length/

That being said, breaking up a long blog is important to keep your reader engaged and to help them stay on page. Here are a few ways you can break up a long blog:

Write shorter paragraphs
Add spacers or white space in between headings
Include vibrant, high-quality images (don’t forget your ALT TEXT!)
Add in bolding where appropriate
For fun, add in emoji (if it’s on brand)
Break up paragraphs with calls to action or click to Tweets

[Bobby]

if you have tons of posts on a blog and they are not super long, inter-linking them with keywords can also help fyi

[Dylan]

Super long articles are dead kids

The old SEO advice of "write longer articles than your competitors" is out!

Eliminate fluff.

Get to the point.

Answer the query ASAP! (even in the intro).

Compete on the most succinct article possible that answers the query better than competitors.

— Spencer Haws (@nichepursuits) January 4, 2024

[Author]

Posts