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what is considered the best keyword intent ratio?

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  • #8170
    Roger
    Guest

    I have been reading about this lately, I thought to start a topic here. SEMRush talks about keyword intent like:

    – Informational
    – Commercial
    – Transactional

    so what is a good ratio to consider long-term SEO rankings

    #8171
    Kevin
    Guest

    another view

    Google categorizes keyword search intent into four different types:

    Informational
    Commercial
    Transactional
    Navigational

    https://www.similarweb.com/blog/marketing/seo/search-intent/

    #8182
    Joan
    Guest

    rattiooooooo

    #8183
    Adam
    Guest

    The Similar Web article is actually pretty good reading.

    #24863
    Andrea
    Guest

    “keyword intent” or “user intent” in SEO is largely a ranking theory popularized by SEO tools like SEM Rush and others, and some gurus. I’m not even convinced it’s as important as many people believe especially in some contexts where it might be irrelevant…

    #24864
    Jacob
    Guest
    #27007
    Karen
    Guest

    I’ve been exploring keyword intent as well, and I think it’s essential to strike a balance between the three types. A good starting point could be allocating:

    30-40% for Informational keywords, which provide value to users and help establish authority
    30-40% for Commercial keywords, which indicate purchase intent and drive conversions
    20-30% for Transactional keywords, which are more specific and lead to direct sales

    Of course, this ratio can vary depending on your business goals and target audience. To refine your strategy and track performance, consider partnering with a data-driven analytics expert like Eaglytics Co. They can help you analyze user behavior, optimize your content, and make data-driven decisions to improve your long-term SEO rankings.

    #27019
    Noah
    Guest

    trying to break down Google’s rankings into very specific sub-categories like this is retarded and ignores how much the algos are constantly shifting… and certain types of content will rank if other types of content do not exist yet, it also ignores domain authority

    #27390
    Tyler
    Guest

    I asked ChatGPT to give me several examples:

    Here are more examples of ideal keyword intent ratios based on different scenarios:

    1. E-commerce Website
    Transactional/Commercial: 60-70% (e.g., “buy running shoes,” “best laptops under $1000”)
    Informational: 30-40% (e.g., “how to choose running shoes,” “laptop buying guide”)
    Goal: Maximize conversions with action-oriented keywords while educating buyers.

    2. Content-Based Blog or News Site
    Informational: 80-90% (e.g., “benefits of meditation,” “latest iPhone rumors”)
    Transactional/Commercial: 10-20% (e.g., “meditation course reviews,” “iPhone pre-order deals”)
    Goal: Drive traffic and build authority through informational content.

    3. SaaS Business
    Informational: 50-60% (e.g., “how to manage projects remotely”)
    Transactional/Commercial: 40-50% (e.g., “best project management software,” “Asana pricing”)
    Goal: Educate potential customers while pushing them toward product trials or purchases.

    4. Local Service Provider
    Transactional/Commercial: 70-80% (e.g., “plumber near me,” “roof repair costs”)
    Informational: 20-30% (e.g., “how to unclog a drain,” “signs you need roof repairs”)
    Goal: Capture leads from high-intent local searches.

    5. Affiliate Marketing Site
    Transactional/Commercial: 40-50% (e.g., “best travel credit cards,” “hosting deals”)
    Informational: 50-60% (e.g., “how to build a website,” “travel budget tips”)
    Goal: Blend educational content with affiliate product recommendations.

    6. Health and Wellness Business
    Informational: 70-80% (e.g., “benefits of yoga,” “how to improve sleep”)
    Transactional/Commercial: 20-30% (e.g., “best yoga mats,” “sleep supplements”)
    Goal: Build trust and attract traffic while promoting relevant products or services.
    The ratio depends on audience intent, business type, and conversion strategy. Analyze user search behavior to refine your approach.

    #27393
    Roger
    Guest
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