[Roger]

I have been reading about this lately, I thought to start a topic here. SEMRush talks about keyword intent like:

– Informational
– Commercial
– Transactional

so what is a good ratio to consider long-term SEO rankings

[Kevin]

another view

Google categorizes keyword search intent into four different types:

Informational
Commercial
Transactional
Navigational

https://www.similarweb.com/blog/marketing/seo/search-intent/

[Joan]

rattiooooooo

[Adam]

The Similar Web article is actually pretty good reading.

[Andrea]

“keyword intent” or “user intent” in SEO is largely a ranking theory popularized by SEO tools like SEM Rush and others, and some gurus. I’m not even convinced it’s as important as many people believe especially in some contexts where it might be irrelevant…

[Jacob]

cheap yet effective SEO keyword research… any suggestions??

[Karen]

I’ve been exploring keyword intent as well, and I think it’s essential to strike a balance between the three types. A good starting point could be allocating:

30-40% for Informational keywords, which provide value to users and help establish authority
30-40% for Commercial keywords, which indicate purchase intent and drive conversions
20-30% for Transactional keywords, which are more specific and lead to direct sales

Of course, this ratio can vary depending on your business goals and target audience. To refine your strategy and track performance, consider partnering with a data-driven analytics expert like Eaglytics Co. They can help you analyze user behavior, optimize your content, and make data-driven decisions to improve your long-term SEO rankings.

[Noah]

trying to break down Google’s rankings into very specific sub-categories like this is retarded and ignores how much the algos are constantly shifting… and certain types of content will rank if other types of content do not exist yet, it also ignores domain authority

[Tyler]

I asked ChatGPT to give me several examples:

Here are more examples of ideal keyword intent ratios based on different scenarios:

1. E-commerce Website
Transactional/Commercial: 60-70% (e.g., “buy running shoes,” “best laptops under $1000”)
Informational: 30-40% (e.g., “how to choose running shoes,” “laptop buying guide”)
Goal: Maximize conversions with action-oriented keywords while educating buyers.

2. Content-Based Blog or News Site
Informational: 80-90% (e.g., “benefits of meditation,” “latest iPhone rumors”)
Transactional/Commercial: 10-20% (e.g., “meditation course reviews,” “iPhone pre-order deals”)
Goal: Drive traffic and build authority through informational content.

3. SaaS Business
Informational: 50-60% (e.g., “how to manage projects remotely”)
Transactional/Commercial: 40-50% (e.g., “best project management software,” “Asana pricing”)
Goal: Educate potential customers while pushing them toward product trials or purchases.

4. Local Service Provider
Transactional/Commercial: 70-80% (e.g., “plumber near me,” “roof repair costs”)
Informational: 20-30% (e.g., “how to unclog a drain,” “signs you need roof repairs”)
Goal: Capture leads from high-intent local searches.

5. Affiliate Marketing Site
Transactional/Commercial: 40-50% (e.g., “best travel credit cards,” “hosting deals”)
Informational: 50-60% (e.g., “how to build a website,” “travel budget tips”)
Goal: Blend educational content with affiliate product recommendations.

6. Health and Wellness Business
Informational: 70-80% (e.g., “benefits of yoga,” “how to improve sleep”)
Transactional/Commercial: 20-30% (e.g., “best yoga mats,” “sleep supplements”)
Goal: Build trust and attract traffic while promoting relevant products or services.
The ratio depends on audience intent, business type, and conversion strategy. Analyze user search behavior to refine your approach.

[Roger]

“Topic clusters” the latest SEO buzzword

[Author]

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