[Roger]

I have been reading about this lately, I thought to start a topic here. SEMRush talks about keyword intent like:

– Informational
– Commercial
– Transactional

so what is a good ratio to consider long-term SEO rankings

[Kevin]

another view

Google categorizes keyword search intent into four different types:

Informational
Commercial
Transactional
Navigational

https://www.similarweb.com/blog/marketing/seo/search-intent/

[Joan]

rattiooooooo

[Adam]

The Similar Web article is actually pretty good reading.

[Andrea]

“keyword intent” or “user intent” in SEO is largely a ranking theory popularized by SEO tools like SEM Rush and others, and some gurus. I’m not even convinced it’s as important as many people believe especially in some contexts where it might be irrelevant…

[Jacob]

cheap yet effective SEO keyword research… any suggestions??

[Karen]

I’ve been exploring keyword intent as well, and I think it’s essential to strike a balance between the three types. A good starting point could be allocating:

30-40% for Informational keywords, which provide value to users and help establish authority
30-40% for Commercial keywords, which indicate purchase intent and drive conversions
20-30% for Transactional keywords, which are more specific and lead to direct sales

Of course, this ratio can vary depending on your business goals and target audience. To refine your strategy and track performance, consider partnering with a data-driven analytics expert like Eaglytics Co. They can help you analyze user behavior, optimize your content, and make data-driven decisions to improve your long-term SEO rankings.

[Noah]

trying to break down Google’s rankings into very specific sub-categories like this is retarded and ignores how much the algos are constantly shifting… and certain types of content will rank if other types of content do not exist yet, it also ignores domain authority

[Author]

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